Mission and Vision

Mission: To prevent drowning and reduce water-related injury.

Vision: Canada free from drowning and water-related injury.

Values: Guided by humanitarian principles,

We are the Canadian leader in the prevention of drowning and water-related injury;
We are collaborative, innovative, and ethical;
We operate with fairness, respect, trust and integrity;
We value diversity, flexibility, and creativity;
We seek inclusiveness, driven by the needs of our community;
We are a dynamic organization that succeeds through volunteerism, pro-active leadership, and the pursuit of excellence.